You will also have the opportunity to learn and implement evolving designs and technologies throughout your career. When you pursue a career in product management, you get to put your creative and organisational skills to use every day.

Why pursue a career in product management? User science and empathy help to identify and evaluate challenges users may have with the product. People management skills empower you to help individuals and teams perform at their highest levels.ĭesign or technical skills equip you to understand the technical side of what goes into creating a product or service. Strategic thinking is imperative to be able to prioritise and implement ideas that can best affect the company or brand. It also helps to absorb product market feedback, and convey the appropriate information and vision to the right people at the right time. If your career plans include a role in product management, set yourself up for success by developing these key skills now.Ĭommunication skills help you collaborate with company stakeholders, executives, and product teams. Successful product managers are keenly aware of all kinds of fads and trends, able to spot good versus bad product packaging, and instinctively know what would make a product or service better. Gathering and analysing feedback about a product or serviceĭeveloping multi-year roadmaps for products and services Strategising a plan for a product or service (development, packaging, launching, expanding)Ĭoordinating and communicating about a product or service with management, teams, and stakeholders Your day to day may include the following responsibilities and tasks:Ĭonducting research on a product, service, competitor, or market In this role, your tasks and responsibilities focus on the success of a product, service, or product line, which contributes to a company or brand's overall success. Product managers stay on top of business and consumer trends and behaviours that directly or indirectly affect the product or company. These jobs can be found in just about every industry. Depending on the products and an organisation’s hierarchy, there may be one or multiple product managers in a company. In many companies, product management encompasses all these aspects of a product's lifecycle. Other times, it refers only to the maintenance of a product.

For others, it pertains to the launch and sales of a product. Sometimes it refers only to the research and development of a product.

Product management may mean different things to different companies. Many people confuse product and project managers but the two have some different and some overlapping responsibilities and goals.Ī product manager focuses on the product vision for a product or service.Ī project manager makes sure the vision for the product or service is executed on time and within budget. A product manager might also help decide what type of products should be developed. A product manager is responsible for the overall business strategy for a specific product.

Product manager requirements